al-sharpton

Here’s a new site that just popped up: FireDavidLetterman.com

Let’s be clear:  we do not believe CBS will do to Letterman what NBC and the radio networks did to Don Imus.  In the words of our current administration, Letterman is “too big to fail”. 

However, the family-oriented advertisers who support his show, like MARS Candy, Kelloggs, Hellman’s Mayonnaise, Olive Garden, etc. spend millions of dollars to keep Letterman on the air. 

It’s a valid question to ask every single C-suite exec (CEO, CFO, COO, CIO, etc.) and every member of their Boards of Directors why their company financially subsidizes the exploitation and brutalization of minors and the abominable “joking” about a 14 year-old being statutorily raped and forcibly impregnated by New York Yankee Alex Rodriguez. 

And it’s important to let these advertisers know that by continuing to buy ad space on Letterman’s show at CBS, they condone his behavior and, like Letterman himself, believe the statutory rape of a 14 year-old is funny. 

Is this what Olive Garden is about?

Is this what MARS Candy is about?

Is this why people should buy Hellmann’s Mayo — if they think rape is funny?

Articulate, one-page, well-reasoned letters to the family-oriented advertisers of Letterman’s program (focusing heavily on MARS, which we imagine makes almost all of its money catering to candy-loving children and teens…and Kelloggs, which dropped Michael Phelps like a rock after his bong hit controversy) won’t get Letterman kicked off the air…but it will hit CBS hard at a time when they need every cent they can get.  

The goal should be to take down three of Letterman’s big advertisers — and it will take a month or so of sustained effort to do this.  In the aftermath, CBS will be shaken to the core and changes will come at the network…including, PERHAPS, Letterman’s early retirement for health reasons as some point in 2010.  

If we hurt CBS financially enough…maybe more will happen.  But, let’s start with an obtainable goal to flex bipartisan muscle and do what Al Sharpton does so easily in his sleep whenever he leads the black community on one of his charges. Because there ain’t NOBODY better at shaking corporate America to the core than Al Sharpton in full-on race-baiting mode.  

Sharpton could drag Letterman off the air like he did Don Imus — but unfortunately, corporate America isn’t as scared of women and the men who support them as the suits are of the black community and cries of RAAAAAAAAACISM!

That’s reality, folks.  

But, if we all work together and focus on bringing down THREE BIG ADVERTISERS, we can take one big step towards making the MSM as scared of misogyny and sexism as they are about RAAAAAAAAACISM! cries.  

Right now, we need the NAMES of the CEOs, COOs, CFOs, CIOs, etc. of all the family-oriented advertisers on Letterman.  Don’t waste time going after every commercial you see — we need to focus.  

If there are 30,000 people out there who will write a letter…and they send those letters to 100 different companies, then each company gets only 300 letters = not that big of an impact. 

But, if MARS Candy, Kelloggs, and Olive Garden each get 10,000 letters sent to their C-suite execs, SOMEONE will pick up the phone, call Madison Avenue, and yank the Snickers ads from The Late Show with David Letterman. 

We do not know how CBS can afford to lose three large sponsors in this economy.  Currently, Letterman is a fatted cash cow bringing millions to the network.  But, once he becomes a financial DRAIN on CBS, his days will be numbered. 

So, getting him fired — in time — starts with taking down his advertisers now.  It won’t be easy.  CBS is telling the advertisers that this will all blow over in a few days, and that all these women and the men who support them will forget about this by next week. 

Al Sharpton makes sure the black community doesn’t let up until he gets what it wants. 

Can we, a coalition of moderate Hillary Dems, Independents, and Republicans of all stripes do the same thing and work together to take down THREE OF LETTERMAN’S BIGGEST ADVERTISERS?

Can we organize protests outside the Ed Sullivan Theater the way Sharpton would?

Can we protest outside MARS CANDY’S headquarters?

Can we picket our local Olive Gardens and get media attention for it wherever we live?

Al Sharpton would get all this done in his sleep. 

Can we?

Sometimes the universe brings the wrong French toast, people.  Letterman’s brutalization of Willow Palin is a cosmic test:  are we a bunch of people who just like to sit on the Internet and talk, or can we mobilize and take action to defend women when they are attacked in sexist and misogynist terms by the MSM?  

Are we made of strong enough mettle to go the distance, put the effort in, and turn CBS on its ear by convincing THREE OF ITS BIGGEST ADVERTISERS to cut their support to the network because of David Letterman’s horrific remarks?

It starts with research, research, research. 

We need every executive and board member of Mars Candy, Kelloggs, Olive Garden, and Hellman’s that we can find.  If you add them to this thread, we’ll create pages for each one and can then start focusing on a sustained month-long letter writing campaign to these four companies until we succeed in getting at least THREE of them to dump Letterman.  Maybe we’ll get all four, who knows. 

None of us are Al Sharpton.  This isn’t how we operate — but there’s a challenge before us, with the absolute sickest display we have ever seen on television.  And Letterman deserves to go down for this. 

But he won’t unless we take his advertisers down first.

And that starts with research here and now.