In regards to CBS and David Letterman’s encouragement of the rape of 14-year-old girls, remember that ALL consumer products in this country have brand-managers they pay millions of dollars to, to keep their corporate images as pure, wholesome, and downy-soft as the ad copy focus-group tested to exhaustion for each bar of soap or pomegranate-infused shampoo. 

Here in Chicago, our friend Robby worked in an ad firm for a few years, doing market research on brands, and spent countless hours monitoring the Internets (that series of pipes and tubes), for ANY negative chatter about a brand. 

If the Hillary Democrats, Indepedents, and Palin supporters out there band together and target Letterman’s advertisers directly — and if we fill Google searches with repeated and constant linkage of “Letterman + rape of 14 year old + Dove soap”, for instance, the people who make Dove soap will, after soiling themselves and making copious use of Dove soap on their heinies in the washroom, rethink sponsorship of Letterman that now equates their soap with rape. 

“Dove: silky soft.  As advertised on David Letterman’s late night rape-of-minors-promoting pigfest”. 

It is not through elected officials or CBS that we will hit back at Letterman hardest — it is by directly attacking the brands of all sponsors who advertise on The Late Show with David Letterman. 

Trust us, the brand management of these products costs billions of dollars.  Once a brand is tarnished, it’s worthless to a corporation.  There is no way to ever salvage a shampoo, soap, or ketchup once it Googles as “that stuff David Letterman sells after joking about rape”. 

Hit this pig where it will hurt him most, people:  HIT THE BRANDS THAT SUPPORT HIM.

And then watch him fall from his perch and into a long overdue retirement.